INK's

new campaign for Liu Jo

INK created the launch film for Liu Jo's latest jeans campaign: jeans that feel and look so good, they’ll get you up dancing (and maybe the cushions too).

Integrating bespoke VFX into the live-action film, INK's job was to showcase the room as it comes alive. Through a selection of ‘Magic Moments’, INK's animated furniture bounces, spins, and dances alongside our jean-clad protagonist to the beat of Nicola Arigliano’s smooth jazz vocals for ‘Carina’.

Cushions that plump and spin, mirrors at the snap of your fingers, and a twirling table to ensure the perfect catwalk finish: check out the latest campaign here at Liu Jo and dance like the room is watching, directed by Alvaro Colom.