Emily Winiker is a photographer and director whose work blends documentary and editorial sensibilities with a painterly sensitivity and a deep reverence for the human experience.

An artist across different mediums since childhood, she has built a thriving career over more than a decade in commercial photography, developing a style marked by groundedness, authenticity, and emotional nuance.

Emily is drawn to the in-between moments—those subtle, fleeting instances that often go unnoticed—and captures them with both intimacy and playful honesty. As a mother to a young son, she brings a profound understanding of childhood and family life to her work, translating those rhythms into visuals that resonate with truth and tenderness.

On set, Emily is known for her infectious energy, collaborative spirit, and ability to earn the trust of her subjects with ease. Her passion for visual storytelling drives every project, whether she's shooting close to home or on assignment abroad.

Based in the charming village of Catskill, New York, Emily lives with her partner, Sam, their son, River, and their miniature Australian Shepherd, Levi. While rooted in upstate life, her work regularly takes her across the globe, capturing stories wherever they unfold.

Her commercial clients include Huggies, Dove, Samsung, Google, Instagram, Apple, Chase Bank, Adidas, Nike, Speedo, Fontainebleau Hotels, Virgin Voyages, Soho House, AWAY travel and many more.

Emily Winiker

Google

Walmart

Virgin Voyages

Amica Insurance

Poppy Health

Rio Hotel

Lucy Activewear

Sugar Beach

Coclico Shoes

Contiki

Speedo

Huggies

Lipton

lululemon

Sloggi

Sunsilk